2010 Land Rover Launch/ New York Auto Show
Centre Manager Matt Adkins attended the New York International Auto Show today for the unveiling of the 2010 Land Rover models. He called from the floor of the show, sounding excited about the new product and feedback on the 2010 Range Rover, Sport and the new LR4. After I spoke with him, a new photo from the floor would arrive in my inbox from his iphone every few minutes. Due to the huge interest of the 2010 models from our clients, I decided to upload the photos onto the blog as soon as possible.
The first photo (above) is a front shot of the all new LR4. The LR4 is replacing the current LR3 design. The Land Rover Group decided to change the name to signal a whole new direction and identity from the current LR3 model.
The LR4 has a contemporary front-end design that is smoothly sculpted with bumpers that incorporate anti-drag lips, creating smoother aerodynamics. The grill has also been restyled and includes LED running light technology and High Beam Assist, a new system that detects when ambient light levels are low and switches on the headlights and dips them automatically when oncoming traffic is detected. The new front end is said to be modeled after customer feedback.
The LR4 has an all new interior to match it's aggressive exterior design. The inside of the cabin is more luxurious with additional detailed leather appointments throughout the cabin. The front and second row seats are softer and more finely detailed. The LR4 will also be fitted, like the 2010 Sport, with a 5-inch TFT (Thin-Foil Technology) screen in the instrument cluster. The TFT display screen shows the tachometer and speedometer but can push them to the side when the off-road mode is in use. The new screen will also display a Portable Audio Interface w/MP3 player and i-pod connectivity. Other available features will include a five-camera surround (view) system for parking and low speed maneuvering.
Although no information was included in the press release from the auto show, looking closely at the photo, the model appears to include push-button start, signaling a true keyless entry system! Owners will now be able to leave their key fob in their pocket or purse and unlock as well as start the vehicle with a push of a button. An even closer inspection of the interior shows the Terrain Response System has been moved from the bottom of the center console and fitted into the lower portion of the dash below the dual climate control. The audio controls appear more streamlined and fitted to the design of the overall cabin.
The 2010 Range Rover Sport (pictured below) is also 'sporting' a new grill. Subtle but striking changes to the front fascia of the 2010 Sport make the model stand out even more than before. The bumpers are more flush to the body, creating a dynamic stance that achieves the same aerodynamic and streamlined effects of the LR4. And yes, that is Ricki Rachtman in the photo.
The iconic Range Rover has also undergone subtle exterior revisions, taking on a dynamic redesigned grill and front fascia. The 2010 also boasts the ultimate in interior appointments and craftsmanship. Satin chrome buttons now adorn the dash. European leather trimmmed headlining and door casings will also be offered. There are significant interior technology upgrades to note as well including waterfall interior lighting, a 12-inch TFT screen and a 360-degree surround (view) camera system. The new navigation screen features a triangular pixel design that allows the driver to use the navigation system while the passenger watches a film- all on the same screen.
For all the motorheads out there, the big news on the 2010's are the all new V8 engine, transmission, and enhanced Terrain Response System.
5.0 Liter naturally aspirated LR-V8
- Standard on 2010 Range Rover, Range Rover Sport and LR4
- 375 bph and 375 lb.-ft torque
- Conforms to stringent ULEV2 emissions regulations
- 25% more power/19% more torque
- No increase in fuel consumption
- Available on Range Rover and Range Rover Sport
- 510 bhp and 461 lb.-ft torque
- Conforms to stringent ULEV3 emission regulations
- 25% more power/19% more torque than outgoing 4.2 Supercharged engine
- No increase in fuel consumption
- 0-60 in less than 5.9 seconds
- Standard on Range Rover, Range Rover Sport and LR4
- Class leading response in rapid and refined shifting
- New variable camshaft timing system
- Supercharged engine equipped w/ twin-vortex supercharger
- New reverse cooling system
- High pressure, spray guided direct fuel injection system w/ variable valve timing
- Hydraulic torque converter provides increased fuel efficiency
- Superior low-end torque characteristics
- New Adaptive Dynamics system w/ improved body ride and control (Range Rover & Range Rover Sport)
- Trailer Stability Assist w/ auto engage brake and engine torque reduction
- Sand Launch Control
- Improved traction control w/ speed dependent wheel slip targets
- Improved Rock Crawl program
- Enhanced Hill Descent Control system
- New Gradient Release Control (inhibits rate of acceleration on descending steep inclines to increase control when braking is released at extreme angles)
Land Rover is committed to staying ahead of the curve and competition by improving performance and Co2 emissions. The 2010 model line-up includes several world firsts in fuel efficiency and refinement in their segments. With an entire world to serve, Land Rovers are designed for everyone. From the most inaccessible terrains to the most urban environment, each model provides an amazing capability to please any lifestyle; offering the ultimate in refinement and safety while delivering an exhilarating driving experience on and off the pavement.
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posted by Land Rover Palm Beach Blog at
4:40 PM
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